The Beauty of the UK Beauty Industry

2023 is a great time to enter the make up artist industry. With more and more people interested in looking their best, there are plenty of opportunities for make up artists to specialize in different fields. From film and television productions to salon-based services and fashion shows, the need for skilled and versatile makeup artists has never been higher.


The United Kingdom is home to some of the most iconic beauty brands in the world. From Burberry to MAC, the UK has a long and storied history when it comes to cosmetics and skincare. In fact, the UK beauty industry is worth an estimated £8.7 billion GBP! That's a lot of lipstick!

Of that £8.7 billion of consumer expenditure on personal enhancement products, some 37 percent or £3.2 billion was spent on make up This equates to one in every 60 jobs in the UK economy. The British Association of Beauty Therapy & Cosmetology (BABTAC) estimates that there are over 50,000 businesses operating in the hair and beauty sector in the UK. So, it's safe to say that beauty is big business in the UK!

But what is it about British beauty that keeps us coming back for more? Let's take a look at a few reasons why the UK beauty industry is so successful.

A Long History of Success

The United Kingdom has a long and successful history when it comes to beauty. Brands like MAC, Estee Lauder, and Lancome all have their roots in the UK. In fact, Estee Lauder was founded by a woman from Yorkshire! These brands have been able to stand the test of time thanks to their commitment to quality and innovation.

The British Beauty Council was founded in 2018 with the mission of empowering British businesses and talents to reach their full potential globally. The Council works with brands, entrepreneurs, media, and education institutions to ensure that the UK remains at the forefront of globalbeauty. Thanks to organisations like this,the future of British beauty looks brighter than ever!

An Eye for Innovation

Not only does the UK have a long history of success when it comes to beauty, but it is also home to some of the most innovative brands in the industry. For example, DECIEM is a relatively new brand that is shaking up the industry with its scientific approach to skincare. Founded in 2013 by Brandon Truaxe, DECIEM has become known for its no-nonsense approach to beauty.

A Focus on Sustainability

In recent years, there has been a growing focus on sustainability in the beauty industry. Consumers are becoming more aware of the impact their choices have on the environment and are looking for brands that share their values. Fortunately, there are plenty of sustainable British beauty brands to choose from! Ethique is a Zero Waste cosmetic company that creates sustainable hair and skincare products. Another great option is LUSH, which creates fresh handmade cosmetics using ethical buying practices, seasonal whole foods,and fair trade ingredients.


The UK beauty industry is worth billions of pounds and employs thousands of people across the country. But what makes British beauty so special? Thanks to a long history of success, an eye for innovation, and a focus on sustainability, the future of UK beauty looks very bright indeed!


For those interested in getting into the business, ELla Creative Academy offers accredited qualifications that are industry based and designed to give aspiring makeup artists an edge when it comes to starting out. Not only that, but studying part-time allows people to fit education around their existing commitments, making it easier for anyone wanting to break into the industry.

The demand for makeup artistry has changed significantly over recent years with technology advances leading to new products being released on a regular basis. As such, studying at ELla Creative Academy allows make up artists to keep abreast of the latest developments in their field as well as learning how best they can apply them. With the advent of digital media shaping much of our lives today, knowing how to create stunning looks both online and offline is becoming increasingly important – something which ELla Creative Academy can teach you.

In addition to keeping up with current trends, make up artists must also be able to offer a wide range of services depending on client needs – whether it’s creating glamorous looks for a special occasion or providing subtle touches for everyday use. ELla Creative Academy not only teaches you the basics but also offers advanced courses which allow you develop your skillset so you are prepared for anything that comes your way!

Finally, 2023 is set to be an exciting year for makeup artistry with many new opportunities emerging every day. Whether it’s participating in high-profile projects or using your skills working freelance or as part of a team, there has never been a better time than now for someone who wants join this rewarding profession and make a success out of it!


2023 is the perfect time to enter the make up artist industry! With a huge range of services and needs, from fashion and film to salon-based work, there's never been so much opportunity. Make up artists are in high demand as they provide an essential service that can help elevate any look or feel.

It's also easy to get started as you can study part-time around your existing commitments. This makes it easier for those who want to start their career but still have other responsibilities such as family or job commitments. ELla Creative Academy runs accredited qualifications that can give aspiring make up artists the start they need in their careers. These courses are industry based and designed with experienced professionals in mind, offering modules covering topics from colour theory and skin care to more advanced looks such as airbrushing and special effects.

What's more, 2023 promises to be particularly exciting for aspiring make up artists as the industry continues to evolve with new technologies, products and trends emerging all the time. Those equipped with the right skills will be well placed to take advantage of these developments and build successful careers in this dynamic industry.

The possibilities within the make up artist industry have never been greater - whether it’s providing a wedding service for brides or working with celebrities on editorial shoots - there are lots of areas where experienced make up artists are needed, from backstage at catwalk shows to helping bring stories alive on film sets, no two days will ever be the same!

Those who decide now is the time to pursue a career as a make up artist won’t be disappointed; 2023 is set to be an exciting year full of opportunities for those looking for an entry point into this creative and ever-changing field.


There are a number of reasons behind the boom in the UK's beauty industry. Firstly, there is an increasing demand for professional services such as hair and makeup styling, nails, massages and other treatments. Secondly, there is a growing trend for men and women to want to look good for both work and play - not just for special occasions. This has meant that people are willing to spend more on looking good all year round. Thirdly, social media has had a huge impact on the way we view ourselves and others. With platforms like Instagram and Snapchat, we are constantly bombarded with images of perfectly styled celebrities and influencers, which has made us more aware of our own appearance and wanting to look our best.


The beauty industry is booming and shows no signs of slowing down anytime soon. If you're thinking of starting a career in this industry, now is the time! With an ever-growing demand for professional services and a trend for people wanting to look good all year round, there has never been a better time to get involved.


Ruth Marcella